Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.

Ben and David are joined by Adobe’s Chief Product Officer Behance founder Benchmark partner author and product luminary Scott Belsky to tell the story of Adobe Systems’ 2012 acquisition of Behance. We dive into the role it played in of one of the greatest (and least well-known) pivots of all time: Adobe’s transition from packaged software to services which over the past 6 years has generated an astounding $100B+ in market cap and nearly 10x growth in Adobe’s share price!



Links:

 * Sco

Season 3 Episode 6: Behance (with Scott Belsky)

Acquired