Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.

We enter the wayback machine and revisit the subject of Acquired’s second ever episode Facebook’s bombshell 2012 acquisition of Instagram — this time with the help of then-Facebook executive Emily White who moved over post-acquisition to become Instagram’s first business head. Together with Kevin and Mike Emily helped build Instagram's business model which today accounts for nearly 1/4 of all of Facebook’s revenue. Is this still Acquired’s canonical A+ with an extra 3.5 years of hindsight? S

Season 4 Episode 3: Instagram Revisited (with Emily White)

Acquired