Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2011 when Emmett Shear pivoted the live streaming service Justin.tv into the video game platform Twitch people warned him that gaming was just a niche. But unlike his first two ventures video games were something Emmett instinctively understood: he and his co-founder Justin Kan had been playing them together since they were kids. Emmett built a user base on Twitch by asking streamers exactly what they wanted and giving it to them: revenue opportunities streamer fan clubs customizable emo

Twitch: Emmett Shear

How I built this