Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Ama

As a mother of three Kat Nouri was dismayed at the amount of single-use plastic she was using to pack her kids' school lunches. She had already launched a successful brand called Modern Twist which sold placemats and baby bibs made of silicone. So Kat wondered: why not use silicone to make durable food storage bags which—instead of being used once could be used thousands of times? In 2016 she launched Stasher and was soon persuading retailers that an $11 reusable bag was better for the plan

Stasher and Modern Twist: Kat Nouri

How I built this