Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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While working at a farmers market in Chicago Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels which wound up growing into a small giant of a business: Pipcorn snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa Jennifer launched the brand in 2012 hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months the team was featured on Oprah and within a few years they were on Shark Tank but eac

Pipcorn: Jennifer and Jeff Martin

How I built this