Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the early 2000's Philip Krim launched an e-commerce business out of his college dorm selling everything from window blinds to eczema cream to yes mattresses. Years later inspired by online successes like Warby Parker and Harry's Philip and his partners launched Casper a DTC company that designed its own mattresses compressed them into boxes and helped turn a mundane purchase into an Instagrammable adventure. Within months sales began to take off; and soon copycat brands crowded into

Casper: Philip Krim

How I built this