Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the late 1990s Adam Lowry and Eric Ryan took on the notion that 'green doesn't clean' by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda vinegar and scented oils while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later Adam and Eric were selling Method cleaning products in stores throughout the country after a bold gamble got them on the shelves of Target.

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method: Adam Lowry & Eric Ryan (2018)

How I built this