Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s they were an unlikely pair. But they shared a love for great coffee and the two friends began to dream about opening a cafe and premium roastery that would produce coffee at a higher quality than anything available in the U.S. at the time. A few years later Todd and J.P. co-founded La Colombe Coffee Roasters in Philadelphia and went on to play a leading role in the 'third wave' of specialty coffee in the U.S

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

How I built this