Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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At age 40 Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores providing one of the first alternatives to spring mattresses. Today the company is one of the largest bedding provid

Tempur-Pedic: Bobby Trussell (2018)

How I built this