Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Rinse is a laundry and dry-cleaning app started by college friends Ajay Prakash and James Joun in 2013. Since March Rinse's dry cleaning service has seen a drop in orders but their laundry arm has remained steady allowing them to avoid layoffs during the COVID-19 crisis. These conversations are excerpts from our How I Built Resilience series where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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How I Built Resilience: Ajay Prakash and James Joun of Rinse

How I built this