Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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After selling their first small business and shuttering their second former college roommates Niraj Shah and Steve Conine thought about getting 'normal' jobs. But in the early 2000s they stumbled across an unexpected trend: people were buying furniture online to get a wider selection. Within a few years Niraj and Steve launched 250 different websites selling everything from barstools to birdhouses. Eventually they consolidated these sites into one giant brand: Wayfair. The company now carri

Wayfair: Niraj Shah & Steve Conine (2018)

How I built this