Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Kenneth Cole launched his shoe business out of a forty-foot truck in midtown Manhattan and quickly became known as an up-and-coming designer with an eye for street fashion. In 1986 he made a bold move by associating his nascent brand with a controversial issue at the time: the AIDS crisis and the vital need for research. Through the 1990s and 2000s Kenneth grew the company into a $500M brand leading it through downturns department store consolidation an IPO and a return to private ownershi

Kenneth Cole: Kenneth Cole

How I built this