Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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So—no joke: two guys really do walk into a bar. While sharing a few drinks on a winter night in New York City best friends Michael Kirban and Ira Liran met two young women from Brazil. That chance encounter eventually led to a business idea: to sell Brazilian coconut water in the US as an alternative to Gatorade. In 2004 Michael and Ira launched Vita Coco only to discover that another startup—Zico—was selling a nearly identical product. The two companies went to war using the time-honored t

Vita Coco: Michael Kirban

How I built this