Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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The founder of Burton Snowboards Jake Burton Carpenter has died. He was 65 years old. We are grateful that Jake shared his story with us in 2017 and we are republishing it as a tribute to his life and career in which he elevated snowboarding into an international sport. In 1977 23-year-old Jake Carpenter set out to design a better version of the Snurfer a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry Vermont he sanded and whittled stacks of wood

Remembering Jake Burton Carpenter

How I built this