Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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After noticing more and more people sign up for yoga in the late 1990s Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica spawning a new fashion trend and forever changing what women wear at the gym. PLUS in our post-script 'How You Built That' we check back with Kate Westervelt who took an overwhelming experience and turned it int

Lululemon Athletica: Chip Wilson (2018)

How I built this