Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish from Nantucket. But over time that idea morphed unpredictably into a brand that sold cocktail seasonings and supplies. After selling that company to liquor giant Diageo Bill wanted to stay in the beverage industry. As a way of kicking his Diet Coke habit he started making sparkling water with a fresh squeeze of lemon or grapefruit. That deceptively simple idea grew into Spindrift a beverage that came with

Spindrift: Bill Creelman

How I built this