Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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At the height of the first dot-com boom Selina Tobaccowala and college friend Al Lieb were determined to start a tech company. After a few false starts they landed on the idea for Evite—an on-line invitation business that within its first year attracted a million followers and $37 million in investment. When the tech bubble burst Selina and Al were forced to lay off dozens of employees before selling Evite in 2001. But the company has survived to this day and Selina remains a role model for

Evite: Selina Tobaccowala

How I built this