Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010 they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. P

Birchbox: Katia Beauchamp

How I built this