Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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As a girl in 1970s London Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's Jo was running her own skin care and cosmetics business which eventually grew to include bath oils scented candles and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves where she innovates

Jo Loves: Jo Malone CBE

How I built this