Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Ama

Bruce Pavitt and Jonathan Poneman were two rock-and-roll fans who met at exactly the right time and place: Seattle in the early 1980s where a raw hybrid of metal and punk was finding its voice in dingy clubs. With borrowed money and bounced checks the two friends started Sub Pop Records the iconic label that launched Nirvana defined the grunge movement and helped transform Seattle into a mecca for music. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

How I built this