Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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By his mid-30's Davis Smith had co-founded two businesses. The first ended well but the second was such a disappointment that he wondered if he should even bother trying again. But he did. In 2014 he launched Cotopaxi an outdoor gear company with two fluffy llamas as mascots and an expressed mission to do good in the world. The brand is now making tens of millions of dollars a year and Davis hopes that the current pandemic will not slow its ambitions to grow and to give back generously. See

Cotopaxi: Davis Smith

How I built this