Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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The co-founder and former CEO of Southwest Airlines Herb Kelleher has died. He was 87. We are grateful Herb shared his story with us in 2016. We are republishing it as a tribute to his life and career in which he transformed the US airline industry. More than 50 years ago competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight the first plane took off from Dallas. Today Southwest Airlines is the country's largest domestic airline. See Privacy Policy at http

Remembering Herb Kelleher

How I built this