Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the 1970s Roxanne Quimby was trying to live a simpler life – one that rejected the pursuit of material comforts. She moved to Maine built a cabin in the woods and lived off the grid. By the mid-80s she met a recluse beekeeper named Burt Shavitz and offered to help him tend to his bees. As partners Roxanne and Burt soon began selling their 'Pure Maine Honey' at local markets which evolved into candles made out of beeswax and eventually lip balm and skin care products. Today Burt's Bees 

Burt's Bees: Roxanne Quimby

How I built this