Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2004 two former Paypal engineers Jeremy Stoppelman and Russ Simmons were spit-balling new internet ideas. Out of their brainstorm came a site where you would email your friends asking for local business recommendations. The launch was a flop but they discovered that people seemed to enjoy writing reviews not just for friends but for the general public. Fifteen years later Yelp is a publicly traded company with more than 4000 employees and over 140 million monthly visitors. PLUS in our 

Yelp: Jeremy Stoppelman

How I built this