Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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When Jon Stein realized he couldn't stand the sight of blood he gave up the idea of becoming a doctor. Instead he went into finance but soon grew restless with 'helping banks make more money.' So he decided to build a business where he could help everyday investors make more money: an online service that would use a combination of algorithms and human advisers. Jon launched Betterment at a precarious time — shortly after the financial crash of 2008. But today the company has roughly 13 billi

Betterment: Jon Stein

How I built this