Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. After being charged $1600 to frame four posters at her local framing store she decided to create a mail-order framing company that offers fewer designs at lower prices. Framebridge is now five years old and still feeling growing pains but is slowly reshaping the rules of a rigid industry. PLUS in our postscript 'How You Built That' we check back with Len Testa w

Framebridge: Susan Tynan (2017)

How I built this