Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Alex Blumberg made his early career by helping build two of the most successful shows in radio and podcasting: Planet Money and This American Life. In 2014 convinced that podcasts could make money he walked away from the safe umbrella of public media to start a new media company with co-founder Matt Lieber. Every doubt triumph and humiliation of building the business was documented on the podcast Startup which included the back-and-forth over how the company got its name: Gimlet. Many more s

Gimlet Media: Alex Blumberg and Matt Lieber

How I built this