Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Seth Tibbott may be the only founder in the world who grew his business while living in a barn a teepee and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh a protein made of fermented soybeans. Throughout the 1980s he barely scraped by but things took a turn in 1995 when he discovered a stuffed tofu roast made in Portland Oregon. Knowing vegetarians had few options at Thanksgiving Seth named the roast Tofurky and started selling it at co-ops in t

Live Episode! Tofurky: Seth Tibbott

How I built this