Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2010 while working as a fashion assistant at Vogue Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years Emily realized her readers were hungry for a new beauty brand one that listened to them directly and understood their lives. Without any prior business experience she won over investors and found the perfect chemist to create Glossier a

Live Episode! Glossier: Emily Weiss

How I built this