Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2000 Lara Merriken was 32 recently divorced and without a job when she decided to make energy bars by mixing cherries dates and almonds in her Cuisinart. Eventually she perfected the recipe and launched her company: LÄRABAR. After just two years the company was bringing in millions in revenue. In 2008 she sold to General Mills but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script 'How You Built That' we check back with Gerry

LÄRABAR: Lara Merriken (2018)

How I built this