Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the early 1990s Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London she walked into a Covent Garden apothecary shop picked up a bottle of lavender oil and took a whiff. The aroma — 'like being in a beautiful garden' — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years she and her husband and co-founder Brad Black barely scraped by but the business eventually thrived. And though their m

EO Products: Susan Griffin-Black & Brad Black

How I built this