Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 1983 two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business it faced one near-death experience after another but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript 'How You Built That' we check back with Carin Luna-Ostaseski who became the first American woman to start a Scotch whisky company after she created her own

Stonyfield Yogurt: Gary Hirshberg (2017)

How I built this