Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the late 80s brothers Bert and John Jacobs were living as nomads traveling from college to college selling t-shirts out of their van. It wasn't a sustainable living – until one day they created a new design. It was a simple sketch of a grinning face with three words printed underneath: Life Is Good. The optimistic message was deeply personal to the brothers who grew up in what they describe as a dysfunctional home – and it also resonated with customers who started buying Life Is Good de

The Life Is Good Company: Bert and John Jacobs

How I built this