Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the 1960s Alice Waters studied abroad in France – and discovered a culinary world far from the processed food popular in America. When she returned to California she tried to find restaurants to recreate her experiences abroad but she couldn't. In 1971 she opened a small restaurant in Berkeley called Chez Panisse where she focused on serving fresh local ingredients. Just a few years later Chez Panisse was named one of the best restaurants in America and became one of the hottest locat

Chez Panisse: Alice Waters

How I built this