Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2004 German programmer Tobias Lütke was living in Ottawa with his girlfriend. An avid snowboarder he wanted to launch an online snowboard shop but found the e-commerce software available at the time to be clunky and expensive. So he decided to write his own e-commerce software. After he launched his online snowboard business called Snowdevil other online merchants were so impressed with what he built that they started asking to license Tobi's software to run their own stores. Tobi and hi

Shopify: Tobias Lütke

How I built this