Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 1983 Eileen Fisher signed up for a fashion trade show with no experience no garments no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks she came up with 12 pieces a logo and a name: Eileen Fisher. Today the Eileen Fisher brand is still known for its elegant and minimalist designs but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS in our postscript 'How You Built That' we c

Eileen Fisher: Eileen Fisher (2017)

How I built this