Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Before Elizabeth Cutler and Julie Rice met they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005 and before the meal was done they were set on opening a stationary bike studio with a chic and aspirational vibe. A few months later the first SoulCycle opened in upper Manhattan. Today SoulCycle has cultivated a near-tribal devotion among its clients w

SoulCycle: Julie Rice & Elizabeth Cutler

How I built this