SoulCycle: Julie Rice & Elizabeth Cutler

January 07, 2019

How I built this

Before Elizabeth Cutler and Julie Rice met they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005 and before the meal was done they were set on opening a s...See more

Logo for How I built this