Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Dave Dahl's entrepreneurial journey began in prison. In 1987 he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s Dave returned to his family bakery where he was inspired to make bread – organic nutty and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015 the Dahl family sold the business

Dave's Killer Bread: Dave Dahl

How I built this