Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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We're hard at work planning our upcoming live show so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class then improvised a dance routine to go with it. For his students it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world. PLUS for our postscript 'How You Built That' how Alex McKenzie is hoping to upgrade the menu of your neighborhood ice cream truck by 

Zumba: Beto Perez & Alberto Perlman (January 2017)

How I built this