Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 1979 Robert Johnson was a lobbyist for the burgeoning cable industry. That's when he got an idea for a channel called Black Entertainment Television. He started small just a few hours of programming a week. But by the 1990s BET had become a cultural touchstone. In 2001 he sold BET to Viacom for $2.3 billion making him the first African-American billionaire in US history. Recorded live in Washington D.C. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http

Live Episode! Black Entertainment Television: Robert Johnson

How I built this