Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Bobbi Brown started out as a makeup artist in New York City but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing 'nude makeup' with neutral colors and a natural tone. In 1995 Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years until she realized the brand was no longer the one she had built. PLUS for our postscript 'How You Built That' how Emma Cohen and Miles Pepper saw a problem with plastics and developed a coll

Bobbi Brown Cosmetics: Bobbi Brown

How I built this