FUBU: Daymond John

April 09, 2018

How I built this

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis Queens. In his early 20s he was working at Red Lobster and trying to figure out how to start a business. Eventually he stumbled on the idea of making clothes for fans of rap music. In 1992 he started FUBU (For Us By Us)...See more

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