Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis Queens. In his early 20s he was working at Red Lobster and trying to figure out how to start a business. Eventually he stumbled on the idea of making clothes for fans of rap music. In 1992 he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later FUBU was bringing in $350 million in sales. Today he's a judge on Shark Tank and a motivational speaker and author. Plus for our

FUBU: Daymond John

How I built this