Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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Even as a kid Jeni Britton Bauer knew she was going to start a business one day. But she had no idea that her love for perfume would inspire her to start experimenting with ice cream. After years of hustling she eventually launched Jeni's Splendid Ice Creams a company that now has more than 30 stores nationally and touts unique flavors like Brambleberry Crisp and Lemon Buttermilk. Recorded live in Columbus Ohio. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer

How I built this