Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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As a kid Troy Carter dreamed of being a rapper but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS for our postscript 'How You Built That' we check back with Robyn Gerber for an update on Parkarr a mobile app that helps drivers find street-parking. See Privacy Policy at https://

Lady Gaga & Atom Factory: Troy Carter (2018)

How I built this