Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the mid-1970s two childhood friends Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee Mocha Walnut and Mint with Oreo Cookies. In 1981 the regional brand spread across the country after Time magazine called it the 'best ice cream in America.' Today Ben & Jerry's is one of the top selling ice cream brands in the world. And like the original founders the company doesn't shy

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I built this