Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the early 1980s Ron Shaich bought a small struggling Boston bakery chain called Au Bon Pain and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of 'fast casual' – a new kind of eating experience between fast food and restaurant dining. Today Panera Bread has over 2000 stores and $5 billion in annual sales. Plus for our postscript 'How You Built That' how Tyson Walters got so tired of his St. Bernard 

Panera Bread/Au Bon Pain: Ron Shaich

How I built this