Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 2010 Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix an online personal shopping service that aims to take the guesswork out of shopping. Today it has over two million customers and brings in nearly a billion dollars in annual revenue. Plus for our postscript 'How You Built That' how Brian Sonia-Wallace built 'Rent Poet' — a poem-on-demand service 

Stitch Fix: Katrina Lake

How I built this