Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In 1991 newlyweds Kim Jordan and Jeff Lebesch took out a second mortgage on their home in Fort Collins Colorado to start a craft brewery in their basement. Jeff had been inspired by the fruit and spice-infused beers he had tasted on a bike trip to Belgium so they named their company New Belgium and launched a beer with the whimsical name Fat Tire. Today New Belgium Brewing Company is one of the largest craft brewers in the U.S. and Kim Jordan remains one of the few women founders in a male

Live Episode! New Belgium Brewing Company: Kim Jordan

How I built this