Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Ama

We're hard at work planning more live shows so we bring you one of our favorites from last year: Southwest Airlines. In 1968 competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight the first plane took off from Dallas. Today Southwest Airlines operates nearly 4000 flights a day. PLUS in our postscript 'How You Built That' how Monica Mizrachi and her son Solomon built EzPacking a family business selling packing cubes. See Privacy Policy at https://art19.com

Southwest Airlines: Herb Kelleher (2016)

How I built this