Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. 
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In the early 2000s Perry Chen was trying to put on a concert in New Orleans when he thought what if fans could fund this in advance? His idea didn't work at the time but he and his co-founders spent the next eight years refining the concept of crowd-funding creative projects. Today Kickstarter has funded over 125000 projects worldwide. PLUS in our postscript 'How You Built That' how Kristel Gordon invented a solution for easily stuffing a duvet into its cover – it's called Duvaid. See Priva

Kickstarter: Perry Chen

How I built this